Financial analysis of Morrisons and comparison with Tesco Coursework

Financial analysis of Morrisons and comparison with Tesco - Coursework ExampleRatio analysis of an organization presents facts on a comparative basis and enables the drawing of inference regarding the motion of a firm (Khan & Jain, 2006). This analysis gives a useful indication of the performance of the organization. Financial balances are often used by shareholders, bankers, trade creditors, analysts, management and the ecumenical public at large to measure the performance of the company in various aspects such as liquidity, profitability, debt and market position (Stoltz et al., 2007). However, these ratios often should be examine keeping in mind the accounting policies and the principles used by companies and is dependent on the industries under consideration (Siegel and Shim, 2006). The objective of this report is to analyze the performance of Morrisons. In order to do this, ratios will be calculated for the company over a period of two years 2009 and 2010. The ratios will be compared to Tesco which is a track competitor in the homogeneous industry. Four categories of ratio will be calculated for both the companies 1. positiveness 2. Liquidity 3. Efficiency 4. Gearing ratios Analysis Profitability Ratios Profitability ratios can be used to measure how good the company is using its assets and how well the company is controlling its costs to gene grade an acceptable rate of return (Gitman and McDaniel, 2008). The various profitability ratios are given below Gross Margin Gross margin can be defined as the ratio of gross profit to total sales. The graph below shows the bm of the same As can be seen from the graph, the gross margin of Tesco is more than that of Morrisons in the year of 2009. However, while the gross margin has increased for Morrisons from 2009 to 2010 while the same has decreased for Tesco. One point to note here(predicate) is the sales through by both the companies. While Tesco had sales of the order of ? 56,910m in 2010, Morrisons had just ? 15,410m. This difference is an indication of the size of the two companies. It is evident that in harm of sales, Tesco is well ahead of Morrisons. Profit Margin Profit margin of a company can be defined as The graph below shows the trend for profit margin for both the companies Here again, the margin is more for Tesco as compared to that of Morrisons in 2009. While the profit margin has increased considerably from 2009 to 2010, the same has remained almost equal for Tesco. The higher profit margin of Tesco indicates that the company is having a better control over its costs as compared to Morrisons (Investopedia). Just like the gross sales, the value of net profit of Tesco (? 2,336m) is almost four times that of Morrisons (? 598m). bribe on assets and investments While return on assets measure the tote up of net income generated for each unit of assets, return on investment measures the amount of income generated from each unit of owners equity. Return on assets is an id eal tool for comparing companies deep down the same industry. RoA is an indication of both the profit margin as well as asset turnover (Needles et al., 2010). The graph on the side here shows the Return on Assets for both the organization. The RoA is almost equal for both the companies. This indicates that both the organizations have almost equal efficiency in utilizing their assets. The graph on the side here shows the Return on Investment for both the organizations. RoI is more for Tesco in 2009 which indicates better return on investor wealth. One issue being faced by Tesco is a reduction in the RoI from 2009 to 2010. This imply that the average profit generated from the amount of income generated from owner